Ernest Reinhardt is a Dallas-based entrepreneur, inventor, and the founder of HARDTFIT and the patented ROWFORMER™ machine—an innovative hybrid of rowing and Pilates. With a diverse background in real estate, lending, and product sales, Ernest rose to prominence by leading national sales and marketing for Adult Chocolate Milk, helping the brand expand to 38 states in just 18 months. His invention, the ROWFORMER, gained international traction through a licensing partnership with STRONG Pilates, a global fitness concept now expanding across the U.S. with 150+ studios pre-sold.