Fitness Is Entertainment: Why the Best Workouts Tell a Story
When people ask me what makes a STRONG Pilates class different, they expect me to talk about the ROWFORMER™, or the mix of Pilates, rowing, and strength. And while that’s all essential, here’s what I really believe: fitness is entertainment. If your class doesn’t feel like an experience—if it doesn’t take someone on a journey—it’s […]
Breaking Into Big Box Retail: Lessons From Getting on the Shelf at Costco and Kroger
Getting a product into national retailers like Costco or Kroger isn’t about having a great idea—it’s about proving you can execute at scale. I learned that firsthand. While building our startup and securing shelf space in major chains, I had to evolve quickly—from passionate founder to trusted operator. The experience shaped how I now approach […]