Why Authenticity Sells More Than Algorithms in Fitness Today
The Algorithm Can’t Feel Your Heartbeat In a world where social media feeds are carefully curated and workout trends go viral in seconds, it’s easy to believe that success in the fitness industry comes down to who knows the algorithm best. Post at the right time, use the trending audio, edit the perfect transitions, and […]
A New Kind of Fitness Needed a New Kind of Launch
When people hear that we launched ROWFORMER™ in Australia before bringing it to the U.S., they’re usually surprised. “Why not start at home?” they ask. It’s a fair question, and the answer says a lot about how we operate, what we value, and how we think about long-term growth. The truth is, we didn’t choose […]
Building a Studio from the Ground Up: Lessons from Newport Beach to 80+ Global Locations
The Humble Beginning in Newport Beach When I opened my first studio in Newport Beach, I didn’t have a master plan to take the world by storm. What I had was a vision, a bit of grit, and a belief that if we focused on quality, community, and consistency, we could build something special. That […]
Fitness Startups Are the New Tech Startups—But With a Heart Rate
Over the past decade, we’ve watched tech startups transform nearly every corner of our lives, how we shop, how we drive, how we date, even how we eat. But something interesting is happening now: fitness startups are stepping into the spotlight. And they’re not just catching up with tech companies, they’re merging with them in […]