Why Authenticity Sells More Than Algorithms in Fitness Today
The Algorithm Can’t Feel Your Heartbeat In a world where social media feeds are carefully curated and workout trends go viral in seconds, it’s easy to believe that success in the fitness industry comes down to who knows the algorithm best. Post at the right time, use the trending audio, edit the perfect transitions, and […]
A New Kind of Fitness Needed a New Kind of Launch
When people hear that we launched ROWFORMER™ in Australia before bringing it to the U.S., they’re usually surprised. “Why not start at home?” they ask. It’s a fair question, and the answer says a lot about how we operate, what we value, and how we think about long-term growth. The truth is, we didn’t choose […]
Building a Studio from the Ground Up: Lessons from Newport Beach to 80+ Global Locations
The Humble Beginning in Newport Beach When I opened my first studio in Newport Beach, I didn’t have a master plan to take the world by storm. What I had was a vision, a bit of grit, and a belief that if we focused on quality, community, and consistency, we could build something special. That […]
Fitness Startups Are the New Tech Startups—But With a Heart Rate
Over the past decade, we’ve watched tech startups transform nearly every corner of our lives, how we shop, how we drive, how we date, even how we eat. But something interesting is happening now: fitness startups are stepping into the spotlight. And they’re not just catching up with tech companies, they’re merging with them in […]
Fitness Is Entertainment: Why the Best Workouts Tell a Story
When people ask me what makes a STRONG Pilates class different, they expect me to talk about the ROWFORMER™, or the mix of Pilates, rowing, and strength. And while that’s all essential, here’s what I really believe: fitness is entertainment. If your class doesn’t feel like an experience—if it doesn’t take someone on a journey—it’s […]
Breaking Into Big Box Retail: Lessons From Getting on the Shelf at Costco and Kroger
Getting a product into national retailers like Costco or Kroger isn’t about having a great idea—it’s about proving you can execute at scale. I learned that firsthand. While building our startup and securing shelf space in major chains, I had to evolve quickly—from passionate founder to trusted operator. The experience shaped how I now approach […]
The Business of Fitness: What It Takes to Build and Scale a Fitness Brand
Starting a fitness brand is more than just a passion project—it’s a business endeavor that requires strategy, vision, and resilience. As someone who has navigated the ever-evolving fitness industry, I’ve learned that success isn’t just about offering great workouts. It’s about creating a brand that resonates with people, building a strong community, and continuously adapting […]
Revolutionizing Pilates: How ROWFORMER is Changing the Fitness Industry
Pilates has long been praised for its ability to enhance flexibility, core strength, and overall body control. But what if you could take this low-impact, highly effective workout and supercharge it with high-intensity cardio? That’s exactly what the ROWFORMER is doing, and it’s revolutionizing the fitness industry. This innovative machine combines the best elements of […]